Even though social media marketing is categorized as a form of marketing that promotes the content you publish, it should not look like traditional marketing messages, even if you’re a B2B (business to business).
Too many brands make the mistake of focusing their social media marketing content on selling their products or services because they don’t think they can be creative or make personal connections. However, even an inherently “boring” business can create compelling social media content that doesn’t focus on pushing out sales messages.
Instead, make sure your social media efforts are about fostering a community of passionate customers through genuine conversations. Here are four things to remember when creating your social media marketing content:
See on blogs.constantcontact.com